Philosophy

Mission

Geri's desire is to provide families access to a wealth of knowledge and experience when they are committed to making one of the largest financial decisions they will ever make.

Geri recognizes that there are many challenges that confront families throughout their life. Where to live and educate your family is a huge commitment. You must be linked to more than a home, you move into a neighborhood, a school system, a community, and an area where you can feel safe and comfortable with the decisions being made by the local government officials. You want and need someone who can connect you to how all this works together to fit your life and your life style. This is the mission of a full service realtor – This is Geri Katz Emalfarb.

Your Network for Net Worth

It is often said that the knowledge a person possesses is important, but the size of a person’s phonebook really determines the value of their accomplishments. Doing right by people throughout her career is one of the major keys to Geri’s success. This goes way beyond her relationships in real estate. Geri has gotten very involved with local government at various levels across the North Shore. Her opinion and insight are as valuable to the policy makers as it is to her clients and associates in real estate. She has very strong relationships with administrators in various school districts and is well known by retail owners throughout the communities where she lives and works. These relationships have created a vast network of friends and allies.

Geri is not only viewed as an asset to the community, she is respected and welcomed into homes, businesses and boardrooms throughout the North Shore and the City of Chicago. If success does indeed breed success, Geri’s net worth is continually growing because of the network of people and professionals that hold her in high esteem for what she does and how she does it.

For the Seller

When she walks into a home she doesn’t just look at what a home is, she looks at what a home could be. Her vision and ability to see the ultimate potential of a home is only surpassed by her meticulous attention to details.

When she is representing a seller, she talks to other agents, which is her network to other clients. She knows how to educate them through her eyes, which provides them with the essential information needed to pass on to their clients. The many nuances, which Geri’s trained eye notice will make the difference between a prospect and a sale.

“When I represent a home it becomes my home. I treat them as my own,” Geri states. “When I give advice to sellers, it’s what I would do for myself.” It is this act of personalization that ingratiates Geri’s clients to her and why so many of them continually come back to her or refer their friends to her.

For the Buyer

Geri just makes buyers happy. Her clients believes that she is working exclusively for them. She somehow figures out a way, in the midst of her never-ending day, to be in contact with each client on a continuous basis. Geri is always looking for new properties, and checking the hot sheets many times a day to see what has come on the market. Part of what makes her the ultimate professional is she is completely honest with everyone. Whether it is the price, the style or the neighborhood where the home resides, if Geri does not believe the home fits perfectly into the client’s lifestyle, she will persuade them to walk away until they find the home to fit all their needs. She is constantly working to get them the best buy possible, which always includes growth for the future, a great neighborhood and of course the greatest value for their money.

For the Developer

Geri has worked with various developers throughout the area, both in residential and commercial. She has even been involved or created her own residential property developments. Geri has a unique understanding of how to put developments together and how developers think when they are looking to create a dream into a reality. She knows how and why a developer needs an educated real estate professional to advise them on market changes and other variables that aren’t always predictable. Having experienced development as an entrepreneur using her own funds, Geri brings great insight to be the perfect partner.